Brand Strategy is the first step to becoming a leading brand.

Your brand is your identity. It's what makes you unique and sets you apart from your competitors. A strong brand strategy is essential for any business that wants to be successful.

We work with leaders who want to build leading brands within their space. We use our proven strategic process to develop brand strategies that are tailored to your specific business goals and target audience.

Our process is highly collaborative and interactive. We start by conducting a deep dive into your business, your customers, and your competitors. Then, we work with you to develop a brand strategy that is unique, authentic, and memorable.

We develop the emotional drivers and personality that differentiate your brand from all the rest. We also help you to document your strategy into a strategic playbook, empowering you to grow your leading brand with ease and consistency.

Brand Strategy is an essential resource for all leading brands—no matter what your size or stage of business.

Capabilities

Brand Workshops
Customer Personas
Brand Positioning
Brand Personality
Brand Audits
Customer Research
Competitor Analysis
Brand Messaging
Documentation

A leading brand needs a complete visual identity system, not just a logo. Customers don't see your individual elements; they see the brand as a whole. This is how they learn who you are and what you stand for. As a leading brand, you need a unified message across all of your branding elements.

When we design your brand identity, we create an entire visual language. We consider every angle to ensure that your identity system celebrates your brand's values and what makes you different from all the rest. As a collection of elements, your brand identity system is a tool that will empower you to show up with impact and consistency at every single touch-point.

Capabilities

Logos
Icon marks
Typography
Colour Palettes
Custom iconography
Art direction
Photography/Film Curation
Brand Illustrations
Brand Guidelines/Style Guide

Your website must not only look great and reflect your visual identity, but it also needs to have a strategic role in nurturing website visitors to customers.

From business website to eCommerce store, we work with you to establish your objectives and strategy for the site by uncovering its purpose. Whatever your goals, the websites we build are your online presence and a highperforming sales tool for your business.

Platforms + Capabilities

Webflow
Shopify
Wordpress
Landing Page Design
Sales Pages Design
SEO Integration
Membership Websites Design
Front-end Development
Integrations + Automations

At FriendsOf. we help to create a visual identity that is unique, memorable, and effective in communicating the client's message.

Our approach to Art Direction is a collaborative process. Our Art Director will work closely with the client and select creatives, such as designers, photographers, and videographers, to bring the project to life.

Art direction is essential for creating a successful creative project. A well-conceived visual identity can help to engage the audience, build trust, and drive results.

Our approach to art direction for our clients is to:

• Create a strong brand identity.

• To tell a story.

• To evoke emotion.

Campaign Strategy:

We meet with our client to understand their business goals, target audience, and budget so that we can develop a campaign strategy that outlines the key messages, channels, and tactics that will be used to achieve the client's goals.

Creative design:

We then work with the client to develop the visual elements of the campaign. This would include designing the logo, branding, website, marketing materials, and advertising. We also develop a creative brief that outlines the specific design requirements for each element of the campaign.

Our campaign strategy + design packages can be a valuable investment for businesses of all sizes.